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The Brief
Design and execute a last-minute, multi-brand activation event at a local children’s hospital. Take a sterile hospital environment and transform it overnight into a winter wonderland.
Our Work
Design | Build | Production | Logistics
Make rapid-fire design, creative and logistics decisions with only ten planning days until “go” time. Bring a magical winter wonderland theme to life. Plan activities to lift the spirits of those most in need of it. Infuse this holiday celebration with sleighs full of winter wonder and joy, smiles, and warm fuzzy feelings.
The Experience
Stakeholders were astounded at the magnitude of the hospital transformation given the insane timeline. Event ambassadors were giddy at the sheer joy exuded by nearly 600 patients and family members. Hospital staff requested the decor remain for the rest of the holiday season. Most importantly, families were given moments to enjoy and happy holiday memories.