The Brief
Tasked with entertaining professionals whose job it is to entertain, event tech company fielddrive needed a partner to create an experience that ‘wow’-ed. As an out-of-town brand, they sought to foster deep connections and highlight their commitment to sustainability at the BizBash Connect Conference Dinner. They entrusted us as local design experts who could elevate the experience and bring their goals to fruition.
Our Work
Design | Production | Logistics
Our approach aimed to elevate the standard conference dinner using Smart Experience Design. We enhanced the experience by directing spending to high-impact areas that spoke to our client’s objectives: selecting an eco-chic venue, incorporating a sustainable plant-based menu, and chauffeuring attendees via electric vehicle.
Next, we leveled it up with intentionality. Honing in on the desired conversational element, we designed a U-shaped table setting to encourage interaction. Additionally, we discovered attendees’ favorite songs and had them play when they were transported via electric car to the event. The personalization added a unique touch that made guests feel included and special.
The Experience
The event was a masterpiece, featuring an interactive 11-course, meatless meal by Travail chefs in a plant-adorned venue. As the evening unfolded, attendees were swept into a world of remarkable hospitality and intimate connections, garnering overwhelmingly positive feedback. And the effortless process allowed our client to relax and have fun.